What we learned from the SJC webinar, Content that Converts
What we learned from the SJC webinar, Content that Converts
How can brands adapt to the new digital customer journey? Get the key takeaways from SJC’s exclusive webinar presentation: Content that drives DTC e-commerce.
How can brands adapt to the new digital customer journey? Get the key takeaways from SJC’s exclusive webinar presentation: Content that drives DTC e-commerce.
With the world vaulting five years forward in digital adoption in the first eight weeks of Covid-19, we were all quickly introduced to the new (digital) customer journey. According to McKinsey, 75 per cent of consumers have tried a new shopping behaviour and most intend to continue it beyond the pandemic.
As SJC’s Jacqueline Loch and Cameron Willimason shared at an exclusive virtual presentation of “Content that coverts” last month, this new digital world has presented a common challenge for brands.
“Ommnichannel marketing is a content vampire,” says Jacqueline Loch, EVP of Customer Innovation, SJC Content. “The solution is to develop a content strategy based on your customer journey driving conversion.”
We’ve rounded up some of the key takeaways and content converting tips for your reference. (Click the image for a full-page PDF version.)
To explore content that converts for your brand, reach out to Jacqueline Loch, EVP of Customer Innovation, SJC Content at jacqueline.loch@stjoseph.com or Cameron Williamson, Director of Sales, SJC Content at cameron.williamson@stjoseph.com.
