We are proud to share that our digital signage for the new CIBC SQUARE is a Digital Signage Experience (DIZZIE) Award finalist in the Retail Environment category.
Recognizing visionaries from around the world whose digital signage installations and campaigns challenge existing standards and drive the industry forward, DIZZIE finalists were announced on October 25, 2023.
CIBC officially moved into its new, state-of-the-art headquarters at CIBC SQUARE in downtown Toronto in 2022. The building included a flagship banking centre outfitted with nine large-format interior and exterior-facing LED screens to help inspire, inform and coach CIBC employees, building tenants, clients and the general public. CIBC worked with SJC to create digital signage "zones" that not only mapped typical consumer journeys and behaviours in that particular zone but also articulated a purpose and primary message for each. SJC then created bespoke custom playlists for each zone.
Employee and customer feedback has been overwhelmingly positive with some spots so captivating, such as the 3D animations created to celebrate Pride Month in 2022 and 2023, that CIBC social and banking network teams leveraged the creative as well.
View all finalists here and stay tuned for the winners announcement on December 4, 2023.