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Levi's teams up with <i>FASHION</i> to help promote the 150th anniversary of its 501s

Client Work
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SJC Team

To help promote the 150th anniversary of its 501s, Levi’s approached SJC’s branded content arm to produce a custom digital content series on FASHION.

First up, SJC’s team sent a writer to Levi’s headquarters in San Francisco to learn more about the history behind the 501s and the brand itself. The result: Why Levi’s 501 Is Still the Most Iconic Pair of Jeans.

Next, the team produced how-to educational content: 5 Ways to Build a Timeless Capsule Wardrobe Around Your Denim and Your Ultimate Denim Thrifting Guide.

And for the final piece, the team worked with a fashion and sustainability content creator who’s a big fan of Levi’s and 501s to produce an “as-told-to” style memoir centred around her and her family’s personal history with the denim brand. The article launched on May 20th, annual Levi’s 501 Day. You can read the article here: Why Levi’s 501 Is Still the Most Iconic Pair of Jeans.

Our SJC team also produced TikTok videos to complement each of these articles, which you can check out below.


Peek through some of the oldest jeans ever at Levi’s historic archive in San Francisco.

♬ original sound - FASHION
@fashionmagazine @Levis’ iconic 501 jeans turn 150 this year! To celebrate, we’re styling them for every occasion, using items you already have in your closet. Which look is your fave? #levis #levis501 #levispartner #liveinlevis #150yearsof501 ♬ Countless - Official Sound Studio

If you are interested in how SJC can create a custom content program tied to your brand and tailored to our brands' audiences, get in touch!

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