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Imagine a media brand that reflects the ambitions of global citizens, captures the resilience of Canadian newcomers and explores the rich intersection of the diverse cultures that define modern Canada.
Introducing 3, a new magazine from SJC and 369 Global, launching this September in print and digital. (If you missed the original announcement, you can read the press release here.)
Why 3?
3 magazine celebrates Third Culture Individuals (TCIs) and the culturally curious alike, a testament to those born in one place but enriched by the experiences of numerous others.
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Of course, 3 isn’t just for TCIs; the topics, themes and individuals highlighted will resonate with prospective and recent immigrants, first-generation (and beyond) Canadians.
In-depth research, including a national survey and first-person interviews with Canadian newcomers, helped us glean insights to shape the values, voice and content to define 3.
Weaving together topics from identity to innovation, content will span commentary, in-depth profiles and cultural insights on style, tech, health, sports, food, travel, politics and more.
Exploring the pages of 3, readers will gain a deeper understanding and appreciation of the diverse experiences that shape our country—and our world.
The first issue of the magazine will drop on September 3, 2024 and be distributed across Canada. Subscribe to our newsletter for publication and event updates.
For media requests, please contact: Tayemi Blackman, tb@andreaandersinc.com
For brands interested in joining as a founding sponsor, partner or advertiser, please contact: Cameron Williamson, cameron.williamson@stjoseph.com.
About 3 magazine
For people who live between borders and beyond boundaries.
3 magazine celebrates third-culture individuals, newcomers to Canada, first-generation (and beyond) Canadians and the culturally curious. It is a testament to people born in one place but enriched by the influence of numerous others.3 delves into the essence of global narratives, weaving together topics from identity to innovation. With deeply reported stories, thought-provoking columns, insightful profiles and style features, its content will challenge and inspire. Through this exploration, 3 aims to foster a deeper understanding and appreciation of the diverse experiences that shape our country, and our world. 3 is published by purpose-driven 369 Global in partnership with SJC Media, publisher of Canada’s largest portfolio of media brands.
Q&A
Where did the vision for the magazine originate?
Muraly Srinarayanathas, Co-Founder and Executive Chairman of 369 Global Inc., is a third culture leader informing, educating and activating global citizens for worldwide impact. SJC was thrilled when we were approached with the early ideas of Muraly’s vision.
What kind of research informed the magazine strategy?
Starting with the vision and insights from Muraly and the 369 Global team, SJC conducted a custom national survey to understand the target audience – what they like to read and the subjects they’re looking to learn about. SJC also spoke with many Canadian newcomers to gather authentic and detailed first-person accounts.
Who’s the magazine’s target audience?
Our team defined two key audiences:
Primary: TCIs who draw from multiple cultures to inform their identity. They are influential in their communities and inspire both new and acclimated Canadians.
Secondary: Skilled newcomers who have come to Canada in adulthood, as well as second- and third-gen Canadians whose childhoods were heavily influenced by their parents’ and/or grandparents’ ties to another country.
What are the demographics of 3’s target audience?
Top countries of origin: India, China, Ukraine, Nigeria
Other top countries: Philippines, U.S., Pakistan and France
Top three cities: Toronto, Vancouver and Calgary
Age range: 20-49
Education: Majority University+
Top Careers: STEM, Finance, Healthcare
Household Income: $150,000+
Gender: 50/50 split
What kind of content will the magazine cover?
Celebrating Canada’s newcomer population and allowing newcomers to see themselves reflected in storytelling, 3 will cover these key themes and topics: Style, Tech, Health, Arts & Culture, Sports, Food, travel, Opinion, Politics and Money.
Who makes up the 3 team?
Muraly Srinarayanathas, Co-Founder and Executive Chairman of 369 Global Inc., is co-founder and publisher of the magazine. At the helm of 3’s content and editorial strategy are Stacy Lee Kong, Editor-in-Chief, Sasha Emmons, VP of Branded & Custom Content for SJC Media and Paul Ferriss, Director of Editorial & Creative for SJC Media’s Custom Content division.
Why print?
Our custom survey revealed that 68 per cent of Canadian newcomers read magazines on a regular basis—and 38 per cent are used to purchasing a print edition. Examples of the most-read publications include The Economist, The Globe and Mail, Canadian Business, The New York Times, MIT Tech Review, Wired, Time, National Geographic, Toronto Life, Chatelaine and Vogue.
How will the magazine be distributed?
Copies will be distributed via Canada Post’s targeting program, paid subscriptions, newsstand sales at the top four Canadian retailers for magazines and select independents, and through strategic partnerships and events.
How do I subscribe?
Sign up for magazine updates here, including an exclusive subscription offer coming soon.
Who do I contact about advertising or partnerships?
Reach out to Cameron Williamson, SJC’s VP of Client Solutions: cameron.williamson@stjoseph.com.
What’s the look and feel?
It’s authentic, energetic and lively. We can’t wait to share it on September 3, 2024!
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