What SJC has been up to this 2021 holiday season

What SJC has been up to this 2021 holiday season

From video, photography and social GIFs to flyers, branded gift guides and custom content, check out some of our favourite holiday content created for clients and magazine readers across Canada.

From video, photography and social GIFs to flyers, branded gift guides and custom content, check out some of our favourite holiday content created for clients and magazine readers across Canada.

December 21, 2021
Spread of the examples of SJC Holiday work; Chatelaine's cover, walmart photo of plaid bed, The Bay flyer

Gearing up for the 2021 holidays, we have been working with our clients to help inspire their audiences with engaging cross-platform content. From printed flyers, engaging videos and photography to custom content, branded gift guides and social GIFs, here is what SJC has been up to this holiday season.


Sheridan Nurseries – DIY Holiday Planter Video

Highlights: Sheridan Nurseries partnered with SJC to create a fun stop-motion video to walk you through how to make your own holiday centerpiece. Watch the step-by-step tutorial below and see what our team created following the shoot at Sheridan Nurseries. We also have plenty of BTS footage to loop you in on the creative process.

Sheridan Nurseries behind the scenes of shoot


M&M Food Market – Perfect Holiday Dishes

Highlights: To promote M&M Food Market’s popular party packs, we created a series of short, festive videos, shot in SJC’s food studio. The videos were shared on web and social to show how holiday hosting can be a breeze with M&M Food Market’s convenient apps, meals and desserts.

First up, here is a “Zesty Fiesta Spread” to spice up the holidays! Click play to see our collection of creations below:


Sobeys – Festive Food Gifs

Highlights: We created digital content like these social GIFs to provide plenty of festive food-inspiration for Sobeys’ audience. 


Walmart – Holiday Content

Highlights: We had fun capturing photography and video to help our long-time client Walmart celebrate the holidays – on the web, social and in print!

Walmart content collage


Chatelaine – “The Ultimate Cross-Country Cookie Swap”

Highlights: Chatelaine released its holiday issue highlighting “The Ultimate Cross-Country Cookie Swap.” Readers were invited to submit their favourite local bakeries and then the magazine followed up with seven of them to get the inside scoop on its most drool-worthy cookie recipe!

These recipes add to Chatelaine’s colossal roundup of cookie recipes. From fan-favourite sugar cookies to delicious nutella sandwich cookies; gingersnap to lemondrop icebox cookies (um, yum), consult this sweet-treat extravaganza to have your house filled with the aroma of freshly baked goods for the holidays.

Chatelaine December Issue Cover

Page of Chatelaine's Holiday issue


Coppa’s Fresh Market – Holiday Content

Highlights: SJC produced stop-motion content for Coppa’s Fresh Market to post online and on social for the holidays. The videos showcase the brand’s catering dishes, gift baskets, and more!


FASHION Magazine – New Brex collection by SOREL

Highlights: In collaboration with SOREL, SJC Media’s FASHION executed this exciting campaign that included a photoshoot and custom editorial content. FASHION also teamed up with a digital content creator and creative strategist to feature the styles. SOREL’s New Brex Collection provides the perfect bold look and is a shoe-in for the perfect holiday gift this cold, winter season. Read more here.

Here’s a BTS look:


The Bay – Holiday Guide

Highlights: SJC Content welcomed The Bay in studio to produce holiday on-figure, off-figure and home photography for their Holiday gift guides across print, online and social. We also produced and printed two flyers including Black Friday and the Holiday Gift Guide digest, delivered to millions of Canadian homes in October and November.

The Bay Collage


Holiday Gift Guides

Tis’ the season of gift-giving and SJC’s media brands have every base covered this holiday season. Take a look at our collection of carefully curated gift guides to help readers through the holiday shopping rush. First up are guides created in partnership with clients.


Branded Gift Guides


Toronto Life – Curated Eataly Gift Guide

Highlights: Get a taste of Eataly this season with SJC’s Toronto Life’s curated yummy gift guide.

Toronto Life Eataly Collage


Chatelaine – “Perfect Holiday Pairings” from Josh Cellars

Highlights: Josh Cellars partnered with SJC’s Chatelaine to bring you the “Perfect Holiday Pairings” gift guide for the wine lovers in your life.

Josh Cellars Collage


Today’s Parent – “The Best Toys of the Year” with Mastermind Toys

Access the digital gift guide here.




SJC Media Gift Guides


Toronto Life – “The Ultimate Holiday Gift Guide”



FASHION Magazine – “Ultimate Gift Guide”


graphic from FASHION Magazine gift guide


Châtelaine – Holiday Gift Guide


Screen shot of Fr Chatelaine's Noel 2021 gift guide page


What’s in store for 2022?

We’d be remiss to cover the holidays without thinking ahead to the new year. Here’s some of our content and stories that will get you thinking and planning for 2022.


The 2022 MILK calendar: Recipe Collection

SJC printed the iconic MILK Calendar that features 17 classic Canadian dairy-inspired recipes. This one is quite special as MILK is celebrating 45 years of Canadian dairy inspiration. Check out the yummy recipes here.

2022 Milk Calendar Cover


Maclean’s “The Year Ahead: 2022” 

Maclean’s released its January special issue, “The Year Ahead: 2022.” After almost two years in pandemic time, this issue is “a guide to the people, movements, trends and breakthroughs that are about to change the world.”

Maclean's 2022 Special Issue

Ottawa Magazine‘s “The Future List”

Ottawa magazine released its Winter 2021-2022 issue revealing its inaugural “The Future List” highlighting the noble work of city leaders to watch in the year to come. Read more here.

Ottawa Magazine future list


Beyond Content newsletter

Beyond Content is SJC’s monthly newsletter sharing media & marketing insights and inspiration across print and digital. Plus, get hand-picked stories and invites to upcoming events shaping the Canadian conversation from the brands of SJC Media.