Sobeys names SJC its Content Partner of Choice
Creating digital and social content for the last year, we are moving to a full content partnership to service Sobeys’ omnichannel needs.
In a new multi-year agreement starting summer 2020, SJC will be Sobeys’ full-service partner, using our “content factory” model to create integrated marketing assets including flyers, in-store marketing, digital and social.
We will serve all of Sobeys’ Canadian grocery banners including Safeway, Foodland, IGA, Thrifty Foods, FreshCo and Lawtons Drugs.
SJC Content has been working with Sobeys over the past year to produce effective print and social campaigns such as this one for Cinca de Mayo:
“We are excited to expand our successful relationship as an all-encompassing partner for Sobeys,” says Tony Gagliano, Chairman & CEO of SJC. “With both organizations sharing a foundation of family values and strong guiding principles, the partnership is a natural fit. Our unique combination of process, technology and creative expertise will provide a continuous stream of meaningful content to engage the Sobeys consumer for years to come.”