Women of Worth, L’Oréal Paris’ signature philanthropic program, embodies the L’Oréal Paris tenet that Every Woman Is Worth It by elevating women who find beauty in giving back.

As content partner, SJC was thrilled to work with L’Oréal Paris to execute this year’s program. Jacqueline Loch, SJC’s EVP of Customer Innovation, served as one of the judges to select 10 extraordinary women across Canada who selflessly volunteer their time to serve their communities. L’Oréal Paris awarded the honourees with $10,000 each for her non-profit charity.

Each of the women were featured in a bio video that SJC Content produced virtually in cities across Canada. (See a few of them below and view them all here.)

Our team also helped to produce the video speeches for the virtual gala on March 8, 2021; International Women’s Day. These included one for each honouree, shot remotely across Canada, and for gala host, Dame Helen Mirren, shot remotely in LA. Bernadette Morra, Editor-in-Chief of SJC Media’s FASHION Magazine served as one of the virtual presenters for the 10 honourees.

And who was named the 2021 National Honouree? Cindy Blakely, a Toronto social worker and founder of New Circle Community Services, which offers multiple platforms to provide newcomers to Canada with warm clothing and necessities, as well as hands-on educational resources and free skills training. L’Oréal Paris awarded Cindy with an additional $10,000 for New Circle Communities Services.

Check out Cindy’s story, and the inspiring impact of all 2021 L’Oréal Paris Canada Women of Worth honourees, here.