From page to pop-up: Weddingbells sets up shop at Bayview Village
This one-of-a-kind activation provided brands with unique opportunities to engage with Weddingbells’ audience on all things wedding.
SJC’s Weddingbells is Canada’s leading multi-platform wedding media brand. From fashion and florals to parties and planning, its bi-annual magazine is a go-to resource – and source – for all things wedding.
For the month of June, engaged couples and their friends and families had the unique opportunity to experience the ideas and inspiration curated by Weddingbells at the Bayview Village X Weddingbells I Do I Do I Do Wedding Pop-Up in Toronto.
“It was a wonderful project that came together when we were approached by Bayview Village about partnering on a large, one-of-a-kind activation within the mall space for the month of June, which is traditionally known as wedding month,” explained Alison McGill, Weddingbells editor-in-chief and editorial director of Mariage Québec.
The #BVxWB pop-up featured engaging events and activities over days 30 days to create immersive wedding experiences for everyone to enjoy. Themes included fashion and beauty inspiration, catering and sweets ideas, florals and décor. Every #weddingwednesday, guests were treated to expert sessions hosted by Alison McGill herself, touching on best wedding trends, celebrity weddings and how to plan the perfect wedding.
Brands could also engage with the Weddingbells audience in fun ways; for example MAC Cosmetics set up a Kissing Booth for brides to find their perfect shade and Glory Hole Doughnuts created a stunning edible gallery wall.
“This month-long event brought our Weddingbells brand to life in a way we have never done before and a new and bigger audience was able to immerse themselves in our wedding world.”
Check out the fun photo highlights below.