Since the start of the pandemic, our focus has been to enable our clients to continue capturing quality photography and video for their marketing campaigns. How do we adapt client content and budgets while staying attuned to the needs, concerns and lifestyle habits of consumers?

In April, we launched the SJC Safe Shoot Solution. We produced live photo and video shoots, all the while minimizing human contact, ensuring a safe environment on set, conducting client approvals remotely and maintaining high-quality creative output.

Next, we expanded our solution and protocols to safely shoot clothing, accessories and products on live models and talent for broadcast and content marketing campaigns.

A Covid-19 safe content production workflow for all photography and video, both on and off-figure, on set and on location, is our new normal. Our studios continue to produce a variety of product and lifestyle photography and video content for a wide range of categories including fashion, beauty, food, home, automotive and consumer packaged goods. We even had Tessa Virtue on set last week! (See below for a sneak peek.)

Of utmost importance is the safety of our crews, talent and clients. Here are some of our protocols:

• Production schedules are arranged to limit the number of people on set at one time.
• We keep records of all persons on set.
• Social distancing markers are placed in high-traffic areas.
• All members of a limited crew work with masks and gloves – or sanitized hands –  throughout the process.
• We monitor strict and regular disinfecting of all surfaces and equipment, including lighting, cameras, viewing screens and a library of seamless backgrounds.
• Covid Coordinators are on set to ensure health and safety protocols are followed.
• Our 135,000 square feet of studio space, as well as garage door outdoor access, provides ample space and flexibility to allows for safe, isolated and individual sets where essential crew members can maintain a minimum distancing of six feet apart,

To really get the sense of what an SJC Safe Shoot entails, we’ll take you behind the scenes of a few recent shoots:

Styling Olympic figure skating gold medalist, Tessa Virtue, for her broadcast spot for The Brick. 

Getting ready for a safe shoot for Serta Canada’s Serta Spectrum collection.

Taking the shoot outdoors for uniform and corporate apparel expert Cintas Corporation.

On set with The Bokeh Collective at Marben restaurant for the new SJC-produced Toronto Life and Stella Artois culinary series, Chef Artois.

While the pandemic has brought limitations and uncertainty to many aspects of how we work and live, the SJC Safe Shoot Solution enables our teams to work with clients to continue producing new and authentic content. We’ll ensure a human element to your marketing and connect with your consumers through fashion, food, lifestyle and e-commerce content for any channel.

If you have any questions about our video and photography during Covid-19,  please contact sjc.connect@stjoseph.com.