The impact of Covid-19 has accelerated the role of content marketing for us all. In just eight weeks, we jumped ahead five years in consumer and business digital adoption. So where are the best areas for content marketing growth and how should marketers direct their spending? (What does keep CMOs up at night?)

On October 28, Jacqueline Loch, VP of Customer Innovation for SJC Content, gave a webinar presentation of Content Marketing: Growth, Opportunities & Spending.  Shared virtually at Content Marketing World earlier in October, it reveals new 2020 content marketing research from The Content Council and the Association of National Advertisers (ANA). A few of the findings? Content marketing budgets are on the rise (in a big way); quality over quantity is key; and mobile, premium video, voice and direct-to-consumer content present big opportunities for marketers.

If you would like to access the webinar recording, the presentation slides or a PDF of the original research from The Content Council and the Association of National Advertisers (ANA), please send a request to sjc.connect@stjoesph.com. 

About the presenter

A recognized leader in marketing solutions and media innovation, Jacqueline Loch is EVP of Customer Innovation for SJC and Immediate Past Chair of The Content Council (New York). She is a frequent speaker across North America and Europe, having created award-winning multi-platform content strategies for a range of clients across social media, digital, video, print, SEO, custom research and e-commerce. Jacquie is a nominee of the 2020 Women in Content Marketing Awards.