Books For Everybody goes digital and leverages multi-brand magazine promotion
Books For Everybody goes digital and leverages multi-brand magazine promotion
Published by SJC Media, the 85-year-old Books for Everybody gift guides are now available digitally to inspire (local!) holiday gift-giving for all ages.
Published by SJC Media, the 85-year-old Books for Everybody gift guides are now available digitally to inspire (local!) holiday gift-giving for all ages.
If you’re looking for some holiday gift-giving inspiration, we have the answer: Books For Everybody!
Books For Everybody is produced by SJC Media’s Quill & Quire, Canada’s magazine for the book industry. These hand-picked catalogues for independent booksellers and readers have been produced since the 1930s. With the pandemic disrupting the gift guides’ planned distribution via brick and mortar, the Books For Everybody team followed the path of many in 2020 and pivoted to a digital experience.
The team also leveraged the audiences of such widely read SJC magazine brands as Chatelaine, HELLO! Canada, Maclean’s and Todays’s Parent. Below is an example of an email sent via HELLO! Magazine (and a preview of what’s inside the guides).
The result?
“The feedback from bookstores and publishers has been extremely positive and because of that, we’re looking at increasing the frequency next year, says Alison Jones, Publisher of Quill & Quire. “It’s been a great co-operative project that has really utilized the strength of working across our brands.”
To share the gift of reading (and shop local) this holiday season, here are the Gift Guides to browse. Enjoy!
