Pivot magazine, published by CPA Canada in partnership with Strategic Content Labs (SCL) won six gold medals—including the program’s coveted Best Magazine award—two silver medals and five honourable mentions at the 2021 National Magazine Awards (NMA): B2B.

 

“Pivot was an unexpectedly playful magazine, impressing with its interesting content and well-executed artistic direction,” stated the NMA jury.

 

SCL, a division of SJC, partnered with the Chartered Professional Accountants of Canada (CPA Canada) to relaunch, rename and re-envision the organization’s flagship publication in 2018. The SCL team on the project collaborates with the CPA Canada team, led by Publisher Heather Whyte, to publish Pivot six times a year.

A must-read for the country’s professional accountants and business leaders, this is the second time in three years that Pivot has been recognized as Best Magazine: B2B.

 

“Strategic Content Labs is very proud of its role in producing a great magazine and helping raise important issues with CPA members and the broader Canadian public,” said Douglas Kelly, President of SCL. “Member and public communication are critical for any association, and SCL can help deepen that member engagement and raise the wider profile for the association.”

 

Here is Pivot‘s award-winning work across written and visual categories, including links to the full articles. Congrats to the entire Pivot team!

 

GOLD: BEST PROFILE OF A COMPANY and SILVER: BEST ART DIRECTION: SINGLE ARTICLE OR OPENING SPREAD

 

Magazine article. May contain sentences.
Pivot, CPA Canada
Shawn Micallef
Handling Editor: Lara Zarum
Art Director: Adam Cholewa

 

GOLD: BEST COLUMN OR REGULARLY FEATURED DEPARTMENT

Purpose Driver: The Giver; Sweet Success; The Next Generation
Pivot, CPA Canada
Rebecca Fleming, Melissa Buote, Jason Kirby
Handling Editor: Lara Zarum

 

GOLD: BEST PROFILE OF A PERSON

Unbroken
Pivot, CPA Canada
Denis Trottier, Lara Zarum
Handling Editor: Luc Rinaldi

 

GOLD: BEST PHOTOGRAPH

 

Mr. Clean
Pivot, CPA Canada
Troy Moth

 

SILVER: BEST HOW-TO ARTICLE OR SERIES OF ARTICLES

 

The Trust Crisis: The Trust Crisis; Mr. Clean; Gimme Shelter
Pivot, CPA Canada
Peter Shawn Taylor, Adrienne Tanner, Micah Toub
Handling Editor: Luc Rinaldi

 

GOLD: BEST SERIES OF ARTICLES

The Future of Work: Signed, Sealed, Delivered; No Fixed Address, Safe Spaces
Pivot, CPA Canada
Jason McBride
Handling Editor: Lara Zarum

 

GOLD: BEST MAGAZINE

 

 

Another shoutout goes to CAA Magazine, published by CAA Canada in partnership with SCL. It received a gold (check out that cover!) and four honourable mentions.

GOLD: BEST COVER

 

The Ultimate Canadian Bucket List
CAA Magazine
Mya McNulty, Angela Southern

HONOURABLE MENTIONS: SINGLE ARTICLE OR OPENING SPREAD

Second to None
CAA Magazine
Mya McNulty

Beautiful Belize
CAA Saskatchewan Magazine
Mya McNulty

HONOURABLE MENTION: BEST ART DIRECTION OF A COMPLETE ISSUE

CAA Atlantic Spring 2020
25 Great Places Waiting to Be Discovered
CAA Magazine
Mya McNulty

 

For more excellence in Canadian journalism, B2B-style, click here to see a complete list of the 2021 winners.