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February 26, 2026

AI and Authenticity in Marketing | Sylvie Lamont, SJC

AI enables scale and personalization. But the work audiences respond to still feels unmistakably human. A conversation with SJC’s Chief Creative Officer, Sylvie Lamont.

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Events

<i>Toronto Life</i> hosts Most Influential 2023

Announcements

<i>Toronto Life</i> Unveils its 50 Most Influential Torontonians of 2023

Announcements

The Maclean's Ideas Summit Returns to Revolutionize How We Think About Education in Canada

Announcements

Introducing our new SJC Website

Making the News

Shrinking attention spans & AI Cover Art | <i>The Feed with Amber Mac & Michael B</i>

Client Work

SJC's work for CIBC SQUARE up for a Digital Signage Experience Award

Announcements

<i>Maclean’s</i> releases Canada’s first AI-generated magazine cover

Making the News

A glimpse into what the Canadian landscape will look like in 2060 | <i>Breakfast Television</i>

Making the News

What Canada will look like in 2060 | <i>The Social</i>

Announcements

Take Canadian news into your own hands

Announcements

<i>Maclean’s</i> releases a landmark feature on climate change: “Canada in the Year 2060”

Client Work

Levi's teams up with <i>FASHION</i> to help promote the 150th anniversary of its 501s

Announcements

SJC Media wins 21 National Magazine Awards including two Golds for Best Magazine

Client Work

<i>FASHION</i> launches its first pet-centric high-fashion editorial shoot with Pet Valu

Announcements

Celebrating 20 years as one of Canada's Best Managed Companies

Announcements

SJC Media earns 3 Digital Publishing Awards nominations

Community

This Earth Day, we're celebrating thousands of new breathing machines

People

Introducing our 2023 Chairman’s Award recipients – and their charities of choice

Announcements

Introducing the SMILE Foundation as the 2023 recipient of SJC’s Family Wellness Grant

Client Work

Porter Airlines brings SJC’s Strategic Content Labs on board as official media sales partner and publisher of <i>re:porter</i> magazine

Client Work

SJC’s virtually produced spot for Genesis GV60 takes off

Insights

What we see for 2023: SJC's Media & Marketing Trends

Insights

What SJC has been up to this 2022 holiday season

Announcements

<i>FASHION</i> Magazine, Chatelaine & Châtelaine join forces again for The Beauty Awards 2023

Insights

Introducing CB's inaugural "How I Made It" talk series

Community

Honouring Indigenous peoples, stories and history

Client Work

SJC helps Staples Canada get ready for back to school

Insights

What we learned at <i>Canadian Business'</i> ESG Masterclass with Phillip Haid

Announcements

Introducing Peeka & Co, a values-driven marketplace for modern parenting

Community

National Indigenous History Month: Reading Recommendations

Insights

The Inside Scoop on <i>FASHION's</i> TikTok Success

Client Work

The wonders of virtual production: SJC and Pixomondo create movie-making magic for Genesis Motors

Community

Introducing the George Hull Centre for Children & Families as the 2022 recipient of SJC's Family Wellness Grant

Insights

What we learned from the SJC webinar, Content that Converts

Announcements

<i>Canadian Business</i> reinvents itself with new portfolio after 93-year legacy

Community

National Day for Truth & Reconciliation: Reading Recommendations

Community

Introducing the First Nations Child & Family Caring Society of Canada as the inaugural recipient of SJC’s Family Wellness Grant

Insights

7 online video formats to guide your buyer's journey

Insights

BEHIND THE TREND: Why you should zig with print

Community

Honouring Indigenous peoples, stories and history

Insights

The sustainability of print: Why we can feel good (and green) about our love for print and paper

Announcements

SJC launches new campaign celebrating print

Insights

BEHIND THE TREND: How media brand trust benefits advertisers

Community

Introducing The Giuseppina Gagliano Family Wellness Grant

Insights

Content to live buy: 5 ways to drive the e-commerce experience

Client Work

SJC Content reimagines apparel e-commerce photography in Canada with preferred Looklet studio partnership

Community

SJC partners with GrandTrees to continue 30-Year tree planting commitment

Announcements

SJC's beginnings: a story of determination, faith and love

Client Work

SJC helps Forward with Design launch its Spring & Summer Lifestyle campaign

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