
Wonder, the SJC Media team that produces the events Canada's most trusted media brands are known for, today launched Managed Event Services, a full-service offering for brands and organizations planning anything from intimate dinners to national programs.
Clients get one team to plan, produce and run their event, from strategy and creative through onsite execution. They can also extend its impact through the audiences and content of SJC Media’s trusted brands, with optional custom coverage and social video available at preferred partner rates.
Events have been a major growth area for SJC Media, with event revenue more than tripling since 2022. Wonder has delivered more than 80 brand experiences so far this year, spanning SJC Media’s signature franchises, membership programming and custom client work.
"Wonder was built to turn the trusted voice of our brands into experiences people connect with," said Zohra Sadeghi, senior director of commercial strategy & events at Wonder. “We bring that expertise, with the option to extend the impact through content and coverage across our media brands.”
Wonder’s Managed Event Services covers product launches, galas and awards, thought leadership summits, milestone celebrations, client hospitality, employee events and multi-city programs. The team manages creative, venues, audiovisual production, food and beverage, talent, vendors, registration and the guest experience.
For Uber Eats' 10th anniversary celebration at Steam Whistle in Toronto, Wonder brought together the company's team, partners and merchants for a VIP panel and reception followed by a main celebration. The event welcomed 360 guests, with Wonder coordinating more than 10 vendors under one budget and delivering the event four weeks after the site visit.
Wonder’s recent work also includes Barolo Week, with wine tastings across Montréal, Toronto and Vancouver in one week, and a national series of science-led roundtables for Eli Lilly across five Canadian cities, with programming and post-event coverage in English and French.
Clients can commission events entirely under their own brand, with the option to add custom coverage and social video at preferred partner rates, alongside audience amplification through SJC Media. Coverage and amplification are scoped event by event, from fully private, invitation-only gatherings to public experiences.
SJC Media began producing events in 2016 with Toronto Life Best Restaurants, which marked its 10th anniversary this year with a sold-out gathering of more than 1,200 guests and 22 restaurants. Wonder's portfolio also includes the Maclean's Ideas Summit, Toronto Life Most Influential, FASHION's The Ones and the CB Innovation Awards.
Brands also take part in Wonder’s signature events through sponsorships, branded spaces and product sampling, such as Tricon Residential, presenting partner of the Toronto Life Summer Garden Party, and Stella Artois, which created the Perfect Serve Awards with Toronto Life.
"At its heart, Wonder is about bringing people together," said Chantal Roy, senior director of brand experiences at SJC Media. "With Managed Event Services, we're taking what we do best and making it available to more partners. From major product launches to the office holiday party, we want to make it simple: let us take care of everything. Our team has the experience and creativity to bring your ideas to life, take the work off your plate and make your brand experiences better."
Plan your next event with Wonder. Share your goals, date and budget range, and the team will come back with a concept and a clear scope. Learn more and get in touch at stjoseph.com/events
Event inquiries
Zohra Sadeghi
Senior Director of Commercial Strategy & Events, Wonder
zohra.sadeghi@stjoseph.com · 416 895 1749
Media contact
Marta Tsimicalis
Director of Communications & Partnerships, SJC Media
marta.tsimicalis@stjoseph.com
About Wonder
Wonder is SJC Media’s full-service events and experiential team, backed by Toronto Life, Maclean’s, Chatelaine, Canadian Business, Today’s Parent, FASHION and HELLO! Canada. Wonder produces signature events for SJC Media’s brands, creating opportunities for partners to connect with engaged audiences through sponsorship, brand activations and thought leadership. Through Managed Event Services, Wonder also plans and produces custom events for brands and organizations—bringing strategy, creative, production and onsite execution together under one team. Optional content and audience amplification can extend each event’s reach and impact.
