Wonder: Events & Experiential Marketing
Wonder is SJC Media’s full-service events and experiential team. We create signature experiences powered by our trusted media brands and deliver custom, client-branded events, from strategy and creative through production, guest management and onsite execution.
Managed Event Services
One partner from the first idea to the last guest.
Wonder produces the events Canada's most trusted media brands are known for. We now bring that same team to brands and organizations as a full-service partner.
Strategy
Objectives, audience and concept, tied to the results your business needs.
Creative & Production
Design, venue, AV, décor, food and beverage, talent and every vendor, under one budget.
Execution
Registration, guest experience, run of show and our team on the ground.
Events Built Around Your Goals
Galas & Awards
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Summits
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Milestones
Hospitality
Launches
Multi-City & National
How We Work
Six steps, from brief to wrap.
Brief
Your goals, audience, date and budget
Concept
Strategy, creative direction and venue options
Scope
A clear SOW and one all-in budget
Production
Vendors, design, talent and guest management
Onsite
Run of show
and our team on
the ground
Wrap
Photos, recap
and results
Canada's Most Trusted Media
Brands Behind Every Event
Other agencies deliver the night. Wonder adds the reach, audiences and credibility of our brands, before, during and after each event.
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Audience insight, curated guest lists and invites to our readers and Insider members.
Editorial-quality programming, talent and hosts, plus photo, video and social capture.
Recap content and coverage across print, digital and social.
Many Wonder events are white-label and invite-only, so amplification is scoped event by event, from fully private to fully public.
Client Work That Performs
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Barolo Week x Fontanafredda
Fontanafredda brought Barolo Week to Canada with three intimate tastings for 80 handpicked influencers in three cities in one week, produced by Wonder and co-branded with <i>Maclean's</i> and <i>Toronto Life</i>.
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<i>Canadian Business</i> Better Future Month
Wonder produced four events, from an intimate C-suite salon dinner to three evenings of panels and networking with Tangerine, Staples Business and American Express Canada.
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<i>FASHION</i> The Ones 2026
<i>FASHION’s</i> official TIFF party celebrated its September issue with more than 400 guests, a 140-foot red carpet and immersive experiences from fashion, beauty and lifestyle brands.
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<i>Toronto Life</i> Best Restaurants 2026
A sold-out culinary celebration connecting partner brands with 1,200+ guests.
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"The event gave us the opportunity to have over 1,000 one-to-one connections with consumers, educate them on our iconic pouring ritual, allow them to customize their own Stella chalice and celebrate our restaurant partners from coast to coast through an exciting live competition. Having those meaningful connections with consumers, where they feel immersed in the world of Stella, was ultimately an extremely valuable outcome for us."
Michael D'agostini — Head of Premium Brands, Stella Artois, on the brand’s partnership with Toronto Life for the Perfect Serve Awards, a VIP event held ahead of Toronto Life’s signature Best Restaurants event.
Signature Events & Sponsorships
Put your brand inside the events our audiences already look forward to, from Toronto Life Best Restaurants and Most Influential to the Maclean's Ideas Summit and Canadian Business' Most Innovative Companies.
Partner on one of our marquee events powered by our iconic magazine brands.
Reach our most loyal readers through exclusive experiences for Toronto Life Insider and Canadian Business members.
Transform event venues into immersive environments that reflect your brand identity.
Showcase your products amongst an engaged audience, from Thanksgiving culinary experiences to live skincare demonstrations.
Experiences designed around a theme, such as the Fitzrovia Neighbourhood Tours and the Toronto Life Garden Party.
Video, photos and livestreams for post-event storytelling across our brands in print, digital and social.
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"Wonder was built to turn the trusted voice of SJC Media brands into experiences people connect with. Now we're bringing that same team to brands and organizations, from the first idea to the last guest."
Zohra Sadeghi — Senior Director, Commercial Strategy & Events, Wonder
Events & Experiential Marketing FAQs
Wonder is SJC Media’s full-service events and experiential team. It produces signature events for SJC’s media brands and custom events for brands and organizations across Canada.
Experiential marketing connects people with a brand through live experiences, such as events, activations and product demos.
Sponsoring a signature event puts your brand inside an event our audiences already love. A custom event is built around your goals and guests.
Wonder can manage as much of your event as you need, from strategy and creative to vendor coordination, registration and onsite execution.
Wonder offers both full-service and white-label event management. Events can run under your brand alone or include optional amplification through SJC Media’s brands.
Wonder produces virtual and hybrid events, with planning, production and guest experiences designed for audiences online and in person.
Wonder measures event success against the goals agreed at the start. Depending on the event, this can include attendance, guest engagement and the reach and performance of supporting content and campaigns.
Wonder prices each managed event based on the agreed scope. Services and costs are outlined in a statement of work with one all-in budget, approved before production begins.
Let's Plan Your Next Event
Tell us a little about your event and the Wonder team will be in touch
Senior Director, Commercial Strategy & Events