Branded Content
Award-winning brand storytelling created by SJC's editorial teams and published through the media titles your customers already read and trust.
Partner With Canada's
Most Trusted Media Brands
By aligning with Canada's largest media publisher with the country's most iconic media titles including Chatelaine, Maclean's, FASHION and Toronto Life, your message benefits from the built-in trust and reach of these established audiences.
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What Our Branded
Content Services
Include
Work directly with our editors, creatives and
project managers to build a partnership that
drives your objectives.
Choose the multi-platform mix that fits your
campaign, from expertly written articles to
immersive digital destinations to social and
video content, and every piece is tailored to
complement your brand.
Craft compelling articles tailored to your brand's voice, ready for both print and digital platforms.
Elevate your brand with custom-designed digital spaces, enhancing the reader experience and showcasing your content.
Engage our audience with tailor-made short form videos for platforms like TikTok, and captivating posts for Facebook and Instagram feeds and stories.
Design impactful dedicated e-blasts or integrate into our popular editorial newsletters to maximize your message's reach.
Produce editorial-quality photo and video shoots that elevate your custom content to the next level, bringing your vision to life.
Create eye-catching digital ads, including display, DOOH, video and audio, to amplify your brand's presence across our media brands.
Cultivate partnerships with influencers to enhance brand resonance and authentically engage with your audience.
Launch campaigns aimed at driving specific consumer actions, boosting conversions and brand engagement, targeted with Audience+ data.
Efficiently manage contests and giveaways to enhance brand or product awareness and foster email list growth.
Two Ways to Work With Our Branded
Content Team
Integrated Editorial Content
resulting piece closely matches the established voice, look, and feel of the specific SJC media brand it appears within.
Integrated Editorial Content
resulting piece closely matches the established voice, look, and feel of the specific SJC media brand it appears within.
Need Content For Your Owned Channels?
We also create unique content assets built specifically for your brand to publish on your own channels.
Client Work That Performs
Choose Canadian Seafood
Our multi-faceted campaign for Canadian Seafood campaign targeted millennials with children by leveraging <i>Today's Parent</i> and <i>Châtelaine</i>, resulting in impressive engagement and exposure.
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Couture Cocktails: Grey Goose Vodka x <i>FASHION</i> Blend Runway Style with Mixology
A special fashion week collaboration
"We needed a trusted partner that could help connect the dots between a legacy of insufficient health care, and outcomes for women today. This requires careful reporting, a nose for research and data, and an empathetic but rigorous approach. Chatelaine and SJC's editorial standards for sponsored content gave us that
foundation."
Alexandra Whyte — Special Projects Editor, Manulife
Award-Winning Brand Storytelling
The National Magazine Awards added
branded content categories in 2025. We have
taken home the top prizes both years.
Y2K's Toxic Beauty Standards — Dove ×FASHION and Chatelaine
A Working Woman's Guide to Navigating Your Health — Manulife × Chatelaine
Perfect Serve Awards — Stella Artois ×Toronto Life
Catelaine — Pet Valu × Chatelaine
Couture Cocktails — Grey Goose × FASHION