Vichy x Chatelaine multi-platform content campaign
- Client: Vichy
- Services: Cross-Channel Campaigns, Custom Content, Branded Content, Digital & Social, Print, E-Commerce, Video, Influencer marketing, Magazine Brands
- Platforms: Social Media, Web, Print, Magazines, Mobile
Skinconsult AI is Vichy’s new digital program developed with dermatologists to, in three easy steps, detect, analyze and compare seven signs of aging.
To promote the innovative AI-powered tool amongst Canadian women, Vichy partnered with SJC Content and SJC Media’s Chatelaine for an exclusive co-branded editorial program.
Inspired by real women taking the Vichy Skinconsult AI Challenge, the campaign aligned with the September 2021 issue of Chatelaine.
- Build awareness and drive app usage and consultations for the Vichy Skinconsult AI app
- Prove efficacy of Skinconsult AI via testimonials in a highly engaging co-branded execution
- Design and deploy multi-platform content created and produced by SJC
- Create custom co-branded content featuring three micro-influencers taking the Challenge
Components of the multi-platform program execution:
- Print: A custom content double page spread running in the inside front cover of Chatelaine‘s September 2021 issue
- Digital: A long-form article with video and links to Vichy e-commerce
- Social: Custom posts created to run across Chatelaine channels
- Video: 1 x :45 sec video + social edits