The Brick

The Brick
The Brick

In collaboration with The Brick's marketing team, SJC builds seasonal ecosystems, including printed and digital digests, online videos, broadcast, social media, photography and e-newsletters .


The Brick, one of Canada’s most popular home furnishing stores and one of SJC’s long-term retail partners, faced the challenge of distinguishing itself in a competitive market. They needed a strategy that would engage their diverse customer base and leave a lasting impression to drive sales.


In close collaboration with The Brick’s marketing team, we developed a dynamic seasonal content ecosystem, including:

  • Printed and Digital Digests: Curated content in both print and digital formats, offering customers insights into the latest decor trends.
  • Online Videos (How-tos, DIYs, Reels):  Engaging video content guiding customers through practical applications and inspiring creative DIY projects.
  • Broadcast Spots with Influential Figures: Collaborations with personalities like Tessa Virtue and HGTV’s Kortney Wilson, enhancing brand credibility and reach.
  • Inspirational Photography: High-quality imagery shot in our studios showcasing products in aspirational settings, reinforcing brand positioning.
  • Personalized E-newsletters: Directly delivering exclusive content, offers and updates to customers.
  • Full-Production Management: From creative direction and writing to set design and build, SJC ensures a creative and professional result.


Based on a long-term partnership founded on in-depth brand knowledge and a shared vision for success, The Brick is able to expand its reach, driving engagement and conversion across channels during its peak shopping periods.


New Customers


Conversion improvements


Year on year growth