Advertising
Reach 1 in 4 Canadians through display, video, newsletters, social, audio and print, on a single title or across all eight SJC brands.
The Reach Behind Every
Campaign
As Canada's largest publisher of multi-platform brands, SJC Media reaches millions of engaged Canadians across iconic brands like Maclean's, Chatelaine and Toronto Life.
1 in 4
Canadians reached, adults 14+
11.2M
readers, digital and print
10.5M
social followers
506K
email subscribers
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The Channels You Can Advertise On
Every channel is available on a single SJC brand or across the full network, with geo and category targeting on all digital placements. Our team handles setup, execution and real-time monitoring, so campaigns stay optimized while they run.
Display
Video
across the network, sold
direct or programmatically.
High Impact and Takeovers
plus homepage and
category takeovers with
100% share of voice.
Newsletters
Dedicated E-blasts
Social
Facebook, Instagram, TikTok, Pinterest, X and YouTube through our
brand channels.
Audio
Three Ways to Buy
The channels above can be bought however your team prefers to transact.
By Publication
Buy a single title when you want brand-specific access and the authority that comes with it. Available direct or as a curated private auction deal.
Run of Network
One buy across all eight SJC brands for maximum reach, with the option to layer Audience+ segments onto display and video inventory.
Affinity
Consumers who consistently engage with a topic over time: readers, hobbyists and brand
loyalists identified through sustained content and email engagement.
Target With First-
Party Precision
SJC Audience+ turns Canada's most trusted media brands into precision targeting. Seventeen first-party segments across five clusters, layered onto network display and video inventory.
Monthly available digital impressions globally
Monthly available digital impressions in Canada
Addressable impressions based on first-party user data
Client Work That Performs
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Couture Cocktails: Grey Goose Vodka x <i>FASHION</i> Blend Runway Style with Mixology
A special fashion week collaboration
Want Our Editors to Tell Your Story?
Advertising campaigns can be paired with award-winning
branded content produced by our editorial teams.
Common Questions About Advertising With SJC Media
What advertising formats does SJC Media offer? SJC Media offers digital display, online video, high-impact ads, homepage and category takeovers, print advertising, newsletter placements, dedicated email campaigns, social media and audio. Advertisers can select individual formats or combine placements into a campaign built around their audience and objectives.
SJC Media offers advertising on individual publications, across selected brands or throughout its network. A single-title buy connects advertisers with a particular publication’s audience, while a cross-brand or run-of-network buy extends a campaign across the portfolio. The mix depends on your audience, objectives and budget.
SJC Media offers local, regional and national advertising opportunities through its Canadian media brands. Advertisers can reach Toronto audiences through Toronto Life, French-speaking audiences in Quebec through Châtelaine, and national audiences through brands such as Maclean’s, FASHION, Chatelaine and HELLO! Canada. Digital campaigns can also use geographic targeting to focus on specific markets.
SJC Media uses its SJC Audience+ platform to apply first-party audience segments to display and video advertising across its network. Advertisers can reach audiences based on interests such as food and drink, fashion and style, parenting, health and lifestyle, and business and finance. These segments help connect campaigns with relevant audiences across multiple publications.
SJC Media offers both direct and programmatic buying for display and video advertising. The advertising team can help identify available inventory and first-party audience targeting options that fit your campaign.
SJC Media offers both newsletter advertising and dedicated email campaigns through its media brands. Newsletter advertising places your message within an existing editorial email, with options that can include display ads, sponsored articles, product inclusions and takeovers, depending on the publication. A dedicated e-blast delivers a standalone advertiser email to a relevant subscriber audience using templated or custom-designed creative.
SJC Media handles campaign setup, execution and real-time monitoring to support optimization while advertising campaigns are running. Campaign planning brings together relevant publications, placements and audience targeting around the advertiser’s objectives.