Challenge
In 2018, the Chartered Professional Accountants of Canada (CPA Canada) approached SJC with the task of relaunching, renaming and re-envisioning their flagship publications to provide an enhanced communication experience for members.
Solution
SJC worked in partnership with CPA Canada to revitalize the magazine’s content and visual appeal. Published six times a year in English and French, the new Pivot catered to the diverse interests of CPA members through an exciting editorial line-up and beautifully designed content. SJC continues to publish Pivot with CPA Canada, overseeing all writing, editing, art direction, design and printing.
Result
The revamped Pivot earned the prestigious Best Magazine: B2B award at the 2021 and 2022 National Magazine Awards (NMAs). Judges praised Pivot for its unexpected playfulness, compelling content and masterful artistic direction. In 2023, Pivot was nominated for 13 B2B National Magazine Awards, including Best Magazine for the 5th year running, Best Issue and Best Column. It took home two golds–including Best Issue–and two silvers, solidifying its position as an outstanding publication in its category. Successfully connecting with CPA members, Pivot demonstrates the vital role of member communications in deepening engagement and raising the wider profile of the association.