Branded & Custom Content

Elevate your brand story with our premium media environments and editorial expertise.

Elevate your brand story with our editorial expertise.

What We Offer

Storytelling is what we do, and we'd love to help tell your brand’s story. Our iconic media brands craft stories that resonate with Canadians, and our branded and custom content team will lend that same editorial expertise to creating content that elevates your brand.

  • Integrated Editorial: Best for advertisers looking for editorial recommendations on how to most effectively and authentically integrate into our content. Voice, look and feel of the content will match the media brand’s style.
  • Custom Content: Best for marketers with a specific message or theme in mind, with less flexibility to align with editorial recommendations and/or planned editorial. Voice, look and feel of the content itself will differ from the media brand’s style.
  • Custom Publications: We also offer turnkey solutions for B2B and B2C magazines, providing editorial strategy, content production, printing, distribution and circulation services.

Custom Content

We'll take our editorial expertise and apply it to your custom published content, whether that's a website, podcast or magazine. Our award-winning custom content includes Pivot magazine for CPA Canada, which is a three-time Gold winner for Best B2B Magazine at the National Magazine Awards.


Pet Valu x <i>Fashion</i>

Branded & Custom Content

See the results of our collaboration with Pet Valu’s Bailey & Bella brand to promote its new wedding collection through a high-fashion photoshoot featured in <i>FASHION’s</i> summer issue and a shoppable digital article.

CPA Canada's <i>Pivot</i> magazine

Branded & Custom Content

Published by SJC in partnership with CPA Canada, the award-winning <i>Pivot</i> magazine engages its members and strengthens the association's overall profile through compelling content and artistic direction.

Choose Canadian Seafood

Branded & Custom Content

Our multi-faceted campaign for Canadian Seafood campaign targeted millennials with children by leveraging <i>Today's Parent</i> and <i>Châtelaine</i>, resulting in impressive engagement and exposure.

Canadian Western Bank Podcast

Branded & Custom Content
Multi-Channel Marketing

We created a podcast for Canadian Western Bank (CWB) to grow awareness and consideration among business owners and decision-makers in various sectors.

Couture Cocktails: Grey Goose Vodka x <i>FASHION</i> Blend Runway Style with Mixology

Branded & Custom Content
Experiential Marketing

A special fashion week collaboration