Steering engagement for CAA
Our Strategic Content Labs nearly tripled the audiences of three regional member magazines and turned each into the largest content brands in their markets.
- Client: CAA
- Services: Branded Content
- Platform: Magazines
Three divisions of the Canadian Automobile Association — CAA Saskatchewan, CAA Manitoba and the Alberta Motor Association (AMA) — engaged our Strategic Content Labs (SCL) to bolster readership and increase engagement with their vast membership base.
We re-imagined and redesigned three distinct magazines, created a digital platform for Alberta, and focused on delivering content across all business lines — automotive, travel, insurance and membership.
In less than a year, we nearly tripled the audiences of three regional member magazines and turned each into the largest content brand in its market.
In addition to strategic consultation, content creation and management, SJC oversees business development and sales, printing and distribution.
In celebration of the magazine’s 50th anniversary in 2018, SCL and CAA take you inside SJC Print to show you “How Canada’s Most-Circulated Magazine is Made.”