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After successfully rebranding Rexall Pharma Plus’ Kit beauty line, SJC was tasked to create a refreshed brand identity for their Be Better product line. Our brand redesign for Rexall’s health and beauty products boosted their appeal and shelf presence. Along with a bold, contemporary palette, our creative included close-cut photography to showcase the scent and product variety.

Recognizing SJC’s commitment to innovative craftsmanship in packaging design, our Be Better makeovers won a Silver 2019 PAC Canadian Leadership Award in the Rebrand Non-Food category. 

In 2020, Rexall picked up another two awards for its private label brands, this time from the Retail Council Grand Prix New Product Awards for its Be Better Age Defying Overnight Mask and Be Better Dark Chocolate Covered Whole Almonds Dusted with Real Raspberries.