work

The NOMA Advanced™ line of Christmas lights is one of Canadian Tire’s premium brands. Recognizing the category was dated, Canadian Tire looked to us to help reinvigorate the brand.

To bring the brand forward, we updated all the trimmings: enlarged and enhanced the chevron word mark, modernized the photography with a lifestyle feel, and placed key customer information (warranty, product lifespan, bulb type, etc.) front and centre to help aid the consumer shop the busy aisle.

Our redesign was a success, earning a Silver Award at the 2019 Vertex International Private Brand Design Competition.