New package design for Metro’s Irresistibles Naturalia
- Client: Metro Inc.
- Services: Photography, Packaging and Brand Design
- Platforms: Packaging
Free of colouring, preservatives, hormones, antibiotics, artificial flavours and sugars, Metro’s Naturalia line spans multiple food categories. Containing only simple, understandable ingredients, each product clearly lists its healthy benefits. And because customers are looking for clean ingredients and transparency, the brand also states any additives it does not include. Our final design architecture with its enticing photography and warm, textured look, are a natural fit for this brand.
In addition to winning the 2019 PAC Global Leadership award (new Brand, Food & Beverage), it received a mark of excellence from the 2019 Vertex Award in the New Brand, Food & Beverage category.