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To introduce Metro’s Irresistibles Gelato line, we positioned the product as a real Italian-style gelato featuring sophisticated flavours and a velvety texture. We emphasized the product’s authenticity and taste to support the brand’s position as a purveyor of premium quality food at an attractive price.

We used mouthwatering overhead photography featuring the product’s ingredients along with a spoonful of the delicious gelato slightly melted to appear enticing. Matching the handwritten menu boards of a gelateria, the font for the flavour naming has a crafted, distressed appearance.

Now that’s amore! And the product line was shown some love as it won an International 2016 Vertex III Bronze Award in the Frozen Food category.