• ABOUT
    • APPROACH
    • COMMUNITY
    • PEOPLE
  • DIVISIONS
    • CONTENT
    • MEDIA
    • PRINT
  • WORK
  • NEWS & INSIGHTS
  • CAREERS
  • CONTACT
St. Joseph Communications Content Group Logo
St. Joseph Communications Content Group Logo
  • ABOUT
    • APPROACH
    • COMMUNITY
    • PEOPLE
  • DIVISIONS
    • CONTENT
    • MEDIA
    • PRINT
  • WORK
  • NEWS & INSIGHTS
  • CAREERS
  • CONTACT

work

Metro’s Irresistibles Gelato

Metro Inc. Irresistibles Gelato
  • Client: Metro Inc.
  • Campaign: Irresistibles Gelato
  • Services: Package Design, Photography
  • Platforms: Packaging

To introduce Metro’s Irresistibles Gelato line, we positioned the product as a real Italian-style gelato featuring sophisticated flavours and a velvety texture. We emphasized the product’s authenticity and taste to support the brand’s position as a purveyor of premium quality food at an attractive price.

We used mouthwatering overhead photography featuring the product’s ingredients along with a spoonful of the delicious gelato slightly melted to appear enticing. Matching the handwritten menu boards of a gelateria, the font for the flavour naming has a crafted, distressed appearance.

Now that’s amore! And the product line was shown some love as it won an International 2016 Vertex III Bronze Award in the Frozen Food category.

recent work

  • Welcome to SJC Media: 12 things that define us Incite magazine

    INCITE magazine for Canada Post

  • Tessa Virtue for The Brick

    Broadcast spot featuring Tessa Virtue for The Brick

  • Maison Birks dare to dream Hero

    Gift guide photography for Maison Birks

  • Hyundai Fashion Santa

    A multi-channel campaign for Hyundai (featuring Fashion Santa)

  • St. Joseph Communications Content Group Logo
  • St. Joseph Communications © 2021

  • St. Joseph Communications instagram
  • St. Joseph Communications LinkedIn
  • St. Joseph Communications twitter
  • St. Joseph Communications facebook
  • Newsletter
  • Terms of Use
  • Privacy Policy