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St. Joseph Communications Content Group Logo
  • ABOUT
    • APPROACH
    • COMMUNITY
    • PEOPLE
  • DIVISIONS
    • CONTENT
    • MEDIA
    • PRINT
  • WORK
  • NEWS & INSIGHTS
  • CAREERS
  • CONTACT

work

HELLO! x CBC Battle of the Blades editorial integration

CBC Battle of the Blades in HELLO! Canada
  • Client: CBC
  • Services: Branded Content, Digital & Social, Editorial Integration
  • Platforms: Digital Media, Print, Magazines

To promote its Battle of the Blades reality series, CBC partnered with HELLO! Canada. Custom multi-channel content included a three-issue feature (as shown below), as well well as a series of articles on ca.hellomagazine.com. You can check out the digital articles here:

  • Blades of Glory: Hit CBC reality show competition ‘Battle of the Blades’ skates into season six with a seriously impressive line-up
  • Behind the scenes of CBC’s ‘Battle of the Blades’ as the cast gets ready to skate onto the stage and into viewers’ hearts
  • Star quality: Canadian superstar Keshia Chanté joins as a new host of CBC’s Battle of the Blades.

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