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To promote its Battle of the Blades reality series, CBC partnered with HELLO! Canada. Custom multi-channel content included a three-issue feature (as shown below), as well well as a series of articles on ca.hellomagazine.com. You can check out the digital articles here:

• Blades of Glory: Hit CBC reality show competition ‘Battle of the Blades’ skates into season six with a seriously impressive line-up

• Behind the scenes of CBC’s ‘Battle of the Blades’ as the cast gets ready to skate onto the stage and into viewers’ hearts

• Star quality: Canadian superstar Keshia Chanté joins as a new host of CBC’s Battle of the Blades.