Electrical Safety Authority (ESA) partners with Today’s Parent to share safety tips
- Client: Electrical Safety Authority
- Campaign: Home Safety Hotspots
- Services: Custom Content, Branded Content
- Platforms: Digital Media, Print, Magazines
“Make sure every outlet has an intact cover plate with a safety sliding latch, which acts as a barrier between tiny hands and exposed wires. When loading the dishwasher, point knives, forks and any other sharp objects downward.”
These are two of the tips included in the “Home Safety Hotspots” PSA piece created by Today’s Parent for Electrical Safety Authority (ESA). The sponsored content appeared as a double-page spread in the print edition of Today’s Parent as well as on todaysparent.com, reaching the magazine’s audience of engaged parents likely to put the tips into action and improving home safety across the country.