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Automotive manufacturers make regular sponsorship investments, including Acura’s sponsorship of the New Orleans Jazz Festival.

Editorial video engages consumers beyond the events themselves, while presenting the sponsorships in a brand-centred point of view. SJC’s Strategic Content Labs (SCL) has employed a number of approaches to videos in order to match the brand and character of the sponsorship. Videos have employed cinematic techniques, presenter/reviewer formats, as well as documentary storytelling, like this one for Acura: On the Road to Jazz Fest in the Acura MDX.