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For over 135 years, E.D. Smith has been producing jams, spreads, pie fillings and dressings for generations of Canadians. As more competitors joined its crowded retail segment, the company engaged us for a brand reinvention.

To impart a picked-at-its-peak feel, the photo-realistic style captures the freshness of the fruit and alludes to the idea that the product is packed with deliciousness. Its simplified word mark proudly displays the year the company started, symbolizing a long tradition of quality and supporting the promise of real goodness in every jar.

The new look was an instant success as sales of the redesigned brand surpassed expectations.