• ABOUT
    • APPROACH
    • COMMUNITY
    • PEOPLE
  • DIVISIONS
    • CONTENT
    • MEDIA
    • PRINT
  • WORK
  • NEWS
  • CAREERS
  • CONTACT
St. Joseph Communications Content Group Logo
St. Joseph Communications Content Group Logo
  • ABOUT
    • APPROACH
    • COMMUNITY
    • PEOPLE
  • DIVISIONS
    • CONTENT
    • MEDIA
    • PRINT
  • WORK
  • NEWS
  • CAREERS
  • CONTACT

work

Brand reinvention for E.D. Smith

E.D. Smith Hero
  • Client: E.D. Smith
  • Services: Package Design
  • Platforms: Packaging

For over 135 years, E.D. Smith has been producing jams, spreads, pie fillings and dressings for generations of Canadians. As more competitors joined its crowded retail segment, the company engaged us for a brand reinvention.

To impart a picked-at-its-peak feel, the photo-realistic style captures the freshness of the fruit and alludes to the idea that the product is packed with deliciousness. Its simplified word mark proudly displays the year the company started, symbolizing a long tradition of quality and supporting the promise of real goodness in every jar.

The new look was an instant success as sales of the redesigned brand surpassed expectations.

recent work

  • CBC Battle of the Blades in HELLO! Canada

    HELLO! x CBC Battle of the Blades editorial integration

  • Chef Artois dinner

    Behind the scenes with Chef Artois

  • Western Family x Chatelaine

    Western Family x Chatelaine inspire holiday baking

  • Macleans x Surex Meaning of Home

    Maclean’s x Surex “Meaning of Home” video

  • St. Joseph Communications Content Group Logo
  • St. Joseph Communications © 2021

  • St. Joseph Communications instagram
  • St. Joseph Communications LinkedIn
  • St. Joseph Communications twitter
  • St. Joseph Communications facebook

    Get informed and inspired! Once a month we'll send a round-up of marketing insights and best-in-class content examples right to your inbox.

  • Newsletter
  • Terms of Use
  • Privacy Policy