work
- Client: Dove
- Campaign: #ShowUs
- Services: Custom Content, Branded Content
- Platforms: Social Media, Digital Media, Magazines
Aligning with Dove’s focus on self-esteem and its new #ShowUs project, Chatelaine produced five covers featuring untouched “Everywoman” models in swimsuits to showcase body positivity amongst its 3.6 million readers. The issue also featured an ad calling on agencies and advertisers to up their representation of real women. Chatelaine’s editorial cover integration with Dove for a summer swimsuit issue earned a Silver for Best in Content Publishing at the 2019 Media Innovation Awards.
