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  • ABOUT
    • APPROACH
    • COMMUNITY
    • PEOPLE
  • DIVISIONS
    • CONTENT
    • MEDIA
    • PRINT
    • STRATEGIC CONTENT LABS
  • WORK
  • NEWS & INSIGHTS
  • CAREERS
  • CONTACT

work

Chatelaine x Dove editorial cover integration

Chatelaine June July 2019 cover
  • Client: Dove
  • Campaign: #ShowUs
  • Services: Custom Content, Branded Content, Media Brands
  • Platforms: Social Media, Digital Media, Magazines

Aligning with Dove’s focus on self-esteem and its new #ShowUs project, Chatelaine produced five covers featuring untouched “Everywoman” models in swimsuits to showcase body positivity amongst its 3.6 million readers. The issue also featured an ad calling on agencies and advertisers to up their representation of real women. Chatelaine’s editorial cover integration with Dove for a summer swimsuit issue earned a Silver for Best in Content Publishing at the 2019 Media Innovation Awards. 

recent work

  • Canada Goose Branded Content
  • Serta Simmons Bedding Person on a mattress with an overlay graphic of the materials inside the mattress

    Serta Simmons bedding video for Costco
  • image from My Brick Home fall 2021 catalogue

    My Brick Home 2021 fall catalogue
  • Canada's Ultimate story magazines collage

    Printing for Canvet Publications: Canada’s Ultimate Story
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