Award-winning package design for Metro’s Selection private label
- Client: Metro Inc.
- Campaign: Metro Selection Sparkling Water, Metro Selection Coffee and Cooking Creams
- Services: Packaging and Brand Design
- Platforms: Packaging
Through thoughtful design and the use of recycled (and recyclable!) materials, SJC Content created environmentally conscious package designs that stand out on-shelf.
Metro Selection Coffee and Cooking Creams
Revitalized Beverage: Award of Distinction
“Through the use of bright, impactful colour, simple graphic illustrations and typography, we created a program that competes more aggressively on shelf while facilitating easier navigation for the consumer. Colour coding is consistent with the category. A clear callout of the fat content attracts consumers’ eyes and makes for easier purchase decisions while strengthening the feeling of naturality and authenticity in a unique way. The result is a stronger impact on-shelf that will attract more consumers and invite increased trial.”
Metro Selection Sparkling Water
Sustainable Design: Award of Distinction
“Flat, graphic illustrations help stage a minimalist, impactful and contemporary visual on a unique bottle shape. Playing with transparency creates a clean and fresh design and the bubbles offer the added benefit of flavour navigation while highlighting the product’s carbonation. The unique shape and colour of the recycled bottle stands out on shelf. A disruptive, visible icon was created to clearly communicate the recycled and recyclable properties of the bottle.”
SJC Content is a multi-time PAC award winner and a long-time package design partner of Metro.