A night out at TIFF with the Mazda CX-9
- Client: Mazda
- Services: Custom Content, Digital & Social, Events
- Platforms: Digital Media, IRL
When Mazda approached a group of influential Torontonians to test drive its CX-9 Signature at a TIFF screening of Enemies of the State, they jumped at the chance for an evening of indulgent escapism at its finest.
“Arriving at TIFF, we drove through the evening’s version of a red carpet, a retro LED-lit tunnel, and were safely ushered to our parking space at the front of the lot—with a spare spot between us and other cars. We snapped photos of the stunning skyline in the background, and opened the trunk—which rises with a mere wave of the foot—to peruse our gift basket. Inside was artisanal popcorn, chocolates, two cozy blankets and other trinkets (like aromatherapy oils and a selfie ring light) to take home. There was also a gift card to order off the drive-in’s menu.”
For a full description of the unique experience, check out the custom content on torontolife.com.