work
- Client: Hyundai
- Campaign: Hyundai Sonata N-Line featuring Fashion Santa
- Services: Cross-Channel Campaigns, Digital & Social, Digital Signage, Print, Photography, Video, Set Design, Prop Styling, Influencer Marketing
- Platforms: Digital Signage, Social Media, Web, Digital Media, Print
Hyundai Canada encouraged Fashion Santa to trade in the reindeer for 290 horses in the Hyundai Sonata N-Line. In December 2020, the festive automotive campaign was available online, in print and on digital billboards nationwide, including Montreal, Vancouver and in the heart of Dundas Square in Toronto. SJC Content and Hyundai partnered with the Bokeh Collective, director of photography Tony Edgar and talented photographer and vlogger Peter Mckinnon to bring this vision to life. The beautiful McMichael Art Gallery served as the ideal back-drop for photography and video.
