Celebrating Summer Styles with Meredith Shaw

COVERGIRL needed an engaging, authentic way to showcase its beauty line while connecting with Canadian audiences through messages of confidence, fashion and self-expression. The goal was to build an integrated multiplatform strategy that seamlessly paired COVERGIRL's beauty essentials with homegrown Canadian style.

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SJC’s branded content team built a multi-faceted campaign starring Canadian television personality, model, and COVERGIRL ambassador Meredith Shaw as the guest editor and cover star for Chatelaine’s Summer 2026 issue.

• Print Feature: A multi-page style spread highlighted four of Meredith’s favourite summer looks, emphasizing inclusive fashion and celebrating Canadian designers. COVERGIRL beauty products were integrated directly into the feature, highlighting her cover makeup and curated summer beauty essentials.
  
• Digital & Social Ecosystem: The campaign extended seamlessly across web, social channels, and embedded Q&A digital feature
  
• Podcast & Audio: Meredith appeared on the Season 1 finale of Chatelaine’s podcast, Group Chat.

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