Challenge
Solution
Result
Wonder produced Toronto Life’s sold-out 10th-anniversary celebration, presented by Uber Eats, connecting partner brands with 1,200+ guests through a culinary experience featuring 22 of the city’s best restaurants.
Held at Evergreen Brick Works, the event brought Toronto Life’s annual Where to Eat Now issue to life, combining restaurant tastings with interactive brand activations and VIP hospitality.
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Presenting sponsor Uber Eats welcomed guests with its First and Last Bite experience, featuring signature Jell-O bites from Bar Cart, a branded photo booth and a food truck serving Craig’s Cookies as a sweet send-off.
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Stella Artois opened the evening with its Perfect Serve Awards, bringing 300 VIP guests together to watch Canada’s top bartenders compete. Its outdoor lounge offered culinary pairings and complimentary chalices custom-engraved on site.
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Meanwhile, the Tricon VIP Lounge gave guests a dedicated retreat with an interactive “Ring to Celebrate” champagne experience.
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From arrival to , the celebration gave partners distinct ways to participate in an experience built around their audience’s interests. Coverage on torontolife.com extended the story beyond the venue, showcasing the restaurants, guests and brand activations.
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