Barolo Week x Fontanafredda

To celebrate Barolo Week, a global tribute to the wines of Italy's Piedmont region, the historic estate Fontanafredda partnered with Wonder, SJC's experiential division, to bring the experience to Montréal, Toronto and Vancouver in a single week.

Each city got its own format. There was a happy hour at Brasserie Henri in Montréal and at Eataly in Toronto, and a seated lunch-and-learn at Dovetail in Vancouver, each hosted by Fontanafredda's leadership for a targeted audience of food, wine and lifestyle influencers. Wonder delivered co-branded invitations and a full suite of print in English and French, including signage, menus, tasting booklets and wine tags, along with florals, tablescapes and gifting tailored to every venue.

The program shows Wonder's ability to deliver a consistent brand experience across multiple markets on a tight timeline.

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