Canadian Business Better Future Month

Canadian Business Better Future Month
Canadian Business Better Future Month
Events

Wonder produced four events, from an intimate C-suite salon dinner to three evenings of panels and networking with Tangerine, Staples Business and American Express Canada.

Challenge

Solution

Result

To celebrate Small Business Month, Canadian Business partnered with Wonder, SJC's experiential division, to launch CB Better Future Month, a series built around one question: how do we build a better future for Canada?

The month opened on October 6 with the CB Better Future Salon Dinner, powered by Tricon Living, at Reign in the Fairmont Royal York. Twenty senior leaders from health care, transit, AI, real estate and media gathered for three courses and three conversations on debt, housing and AI.

Canadian Business and presenting partner Tricon Living hosted The Gold Dinner at REIGN, the restaurant inside Toronto’s Fairmont Royal York Hotel
The dinner featured three courses, each tackling a big idea and paired with a wine introduced by the sommelier.

Three evening panels with networking followed: Modern Entrepreneurship with Tangerine at LUMA, then Thriving Through Change with Staples Business and Backing Small, Building Big with American Express Canada, both at MaRS Lake Lounge. Speakers included founders and leaders such as Dan Kelly of the Canadian Federation of Independent Business and Abdullah Snobar of DMZ.

The series shows how Wonder turns editorial expertise into live experiences, from the boardroom table to the broader business community.

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New Customers

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Conversion improvements

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Year on year growth

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