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A recommendation is only as good as the trust behind it. For lifestyle magazines, the strongest connection with readers happens when trusted editorial advice moves off the page and into the real world.
For SJC Media’s fifth annual joint Beauty Awards, Chatelaine, Châtelaine, FASHION and HELLO! Canada worked with industry experts to put a mountain of products to the test. From skincare and makeup to haircare, fragrance, nails, and bath and body products, the judging panel tested, compared and debated their way to 125 standout products.
SJC Media delivered an integrated creative campaign that bridged high-fashion aesthetics with wide commercial reach. Leo Tapel, lead designer and art director, conceptualized and executed a diverse, high-fashion creative shoot to showcase the award-winning products.
| The Beauty Awards is published digitally across the FASHION, Chatelaine, Châtelaine, and HELLO Canada websites, as well as on thebeautyawards.ca and palmaresbeaute.ca
And for the first time, the Beauty Awards expanded into an in-person experience. Hosted by FASHION inside the Closet, the exclusive "Summer Chic" event brought together award-winning brands, industry professionals and top digital creators.
Guests had the opportunity to discover award-winning products and brands firsthand through interactive experiences, including the OPI nail bar and VASANTI colour-matching concealer station. During a special trophy presentation, representatives from the winning brands took the stage to accept their awards from FASHION Publisher Deirdre Marinelli and Beauty Director Suzie Michael Galway. Throughout the evening, guests mingled to live sets by DJ Sophie Jones while enjoying signature “Glow Getter” cocktails.
Later this month, custom-made influencer boxes filled with winning products will be sent to 100 leading beauty and lifestyle creators across the country to share their honest, everyday reviews with their followers.
One editorial program, four magazines, a digital hub, 100 creators and a room full of the industry: that’s the model. Each channel adds an audience the others can’t reach on their own, and every piece of it carries the editorial trust readers already have in these brands. For partners, it means a single collaboration with SJC Media can show up in print, online, in feeds and in person.
Browse the 125 award-winning products and see highlights from the first live celebration. Submissions for the 2027 Beauty Awards will open in late 2026. Stay tuned!
To explore partnering with SJC Media on future collaborations and events, please get in touch.
