<i>FASHION Magazine</i> built a closet. Here’s how your brand can step inside.

Every brand wants content that looks and feels like it belongs in a high-end fashion magazine.

But access to a high-end studio, trusted creative teams, and an engaged influencer audience isn’t always easy.

Enter the FASHION Closet, a new, production-ready space inside SJC’s Toronto headquarters designed to solve all three challenges at once.

More than a studio, the FASHION Closet gives brands access to Canada’s most influential style platform in three powerful ways.

Three ways brands can take advantage of the FASHION Closet

1. Scroll-Stopping Content Creation: The FASHION Closet is a fully styled, editorial-quality studio. Brands can use the space to create:

• Branded video and social-first content
• Product demos and behind-the-scenes reels
• Editorial-style shoots that feel native to FASHION’s world

2. Intimate, High-Impact Events: Designed as a working studio and gathering space, the Closet can be transformed to host:

• Product launches
• Influencer dinners
• Media previews and brand moments

SJC provides turnkey planning and execution, allowing brands to focus on storytelling while FASHION brings the experience to life.

3. A “Behind-the-Seams” Brand Showcase: The FASHION Closet gives brand partners a rare opportunity to place their products directly in the hands of FASHION’s editors and creative teams.

For partners, that means authentic exposure: products held, styled, tested and featured by the people shaping Canada’s fashion and beauty conversation.

Brands like Roots and Winners have used the space to showcase products through editorial shoots and social content that feels native to FASHION. 

Made possible by brand partners

The FASHION Closet launch was powered by brand partners who helped shape the space and its point of view.

IKEA and Taskrabbit transformed the office into an editorial-ready atelier, while Langton Social Club curated the shelves with leading beauty and wellness brands, including Nexxus, SheaMoisture, OPI and Vasanti.

‍The takeaway

The FASHION Closet invites brands behind the seams of Canada’s leading style authority, a space where editorial-quality content, connection and cultural credibility meet.

Now available for brand partnerships, category sponsorships and private events.

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Request a FASHION Closet media kit to explore the opportunities.

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