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For many Canadian families, the holiday season begins with a list. Walmart Canada's 2026 Toy Guide, the retailer's much-anticipated roundup of its top toy recommendations for the year, is where many of those lists take shape. It is made for kids to enjoy too, with interactive pages such as colouring and connect-the-dots activities.
Getting those toy picks onto the page by fall meant starting months earlier. The Toy Guide is one of our favourite projects of the year, and involves filling our studios with toys and holiday spirit in the summer
Starting October 22, Walmart Canada’s Toy Guide will reach millions of Canadians via Canada Post and is available in Walmart stores.
The Toy Guide is also available digitally on Flipp through Dec. 24, 2026, so shoppers can browse the picks right up to the holiday.
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As a content partner to Walmart Canada, SJC captures photography and video for the retailer's multi-channel marketing throughout the year. The Toy Guide is one seasonal moment within that ongoing relationship.
It is also a clear example of what content production means at SJC: planning ahead, styling with creativity and wit, and tailoring content to meet audiences wherever they are, whether that is at home, in-store or on the go.
Look for the Toy Guide next time you are in a Walmart store, find it on Flipp, or browse online.