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SJC helps Forward with Design launch its Spring & Summer Lifestyle campaign

Client Work
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SJC Team
Our SJC team took a trip through the old town streets of Valencia, Spain to bring Forward with Design’s (FWD) campaign to life through captivating video and photography.

In December 2022, our team travelled overseas to shoot at the stunning Mirador De Garbi national park in Valencia, Spain, and in various streets throughout the old town. Fast forward to today, and we have show-stopping work created for Forward With Design’s Spring/Summer 2023 (SS23) campaign, promoted under the hashtag #ForwardwithDesign.

The overarching theme of the campaign? Return to Movement.
As we return to life filled with activity and action, the FWD SS23 campaign explores what “live in movement” means in all aspects of our life and how FWD products help you move.A focus on sustainability The campaign goal was to visually capture how FWD creates sustainable products that positively impact our planet. To highlight the beauty and power of our natural world, our team scouted National Park, Mirador De Garbi in Valencia, Spain.Prior to the three-day shoot, our team spent a week and a half prepping and scouting all final locations and worked closely with the Spanish production team, Fonktown.Check out the videos created for FWD below.

Photographer: Sandro AltamiranoArt Director: Lisa HineyFashion Stylist: Joan BaldaDirector Key Accounts: Carmen LagoDirector, Studio Operations: Marie-Paule CotieFWDAVP, Lifestyle, Beauty & Wellness: Sharon KumarBrand Content Manager: Shinny MaFonktown production studioArturo FonsErnesto ArnalSofia Harwani *Captured all video & photo assets in Valencia, Spain

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