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Introducing Peeka & Co, a values-driven marketplace for modern parenting

Written by
SJC Team

Peeka & Co. launches today! The modern parenting brand offers a curated marketplace of products vetted by eight Value Standards, giving parents the confidence they need in choosing what’s best for their little ones. Consumers can shop by four core themes of inclusion, credibility, safety and education, by choosing values they align with, such as mom-owned brands, ethically produced products and made in North America.Peeka & Co's different collections support these stages of growth and include sensory play, rattles & teethers, climbers & ramps, STEAM, musical instruments, playmats and wooden activity centres. Check out the top picks from our exports at Today's Parent, Canada's top parenting brand.Alongside its curated marketplace, Peeka & Co. provides parents with resources through The Nurture, offering helpful content such as parental wellness, activities & DIY, in-depth product reviews, child development, as well as live, intimate workshops.The mission of our Peeka & Co brand is to inspire new parents and support their unique family values. Take a look and shop Peeka & Co here.

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