Content Creation at Scale

SJC Content is your end-to-end partner for creative, production and post-production, built to scale your product launches, marketing programs and seasonal campaigns. With 30 years of retail expertise, advanced AI workflows, and a commitment to craft, we deliver the uncompromising quality of a creative studio at the speed and scale of a technology partner.

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Commercial Photography & Video Production for Every Channel

Today’s customer journey is non-linear. To keep pace, brands need an omnichannel approach with content that’s connected, adaptable and designed to perform wherever customers engage—from store to screen and everywhere in between.

Social Media and Platform Activations

Engaging still, video, and motion content designed for social media feeds and platform activations, connecting with your audience where they are most active.

Web & E-commerce

High-performing assets tailored for social commerce and online marketplaces, including shoppable video and interactive 360° product visuals.

Broadcast

High-impact TV commercials, radio ads, and branded podcast integrations that connect with audiences wherever they watch and listen.

Promotional Flyer

Performance-driven flyers for digital and print, streamlined by our Production Automation tool for unmatched speed, scale, and personalization.

Specialty Digital & Print Digests

High-quality catalogues, guides, and lookbooks optimized for print and mobile-first digital viewing, expertly handled by our dedicated creative and print divisions.

Digital Signage

Dynamic video and interactive content for digital displays, designed to captivate audiences and enhance the retail experience.

Event & Experiential Design

Elevating the customer journey with in-store brand activations and full-service brand events, supported by our in-house custom set and carpentry teams.

Packaging

Strategic design that captures attention in a cluttered retail landscape, built on decades of retail expertise.

Every asset is developed with authenticity and brand integrity in mind, whether produced through traditional shoots, advanced production workflows or AI-assisted processes. Innovation is embedded in how we reduce cost, manage complexity and scale content responsibly.

Scaling Production Through AI

As content volumes increase, brands need new ways to adapt and personalize assets without increasing production complexity. We apply automation and AI strategically, with a human-first approach, to help teams do more with what they already have—scaling efficiently while protecting brand integrity.

AI Worx: AI-Enabled Production Services

Combining original production with existing photography, product data, and approved environments, AI Worx enables teams to create, adapt, and scale assets while preserving accurate, true-to-product representation.

AI Blends

Combining original production with existing photography, product data, and approved environments, AI Worx enables teams to create, adapt, and scale assets while preserving accurate, true-to-product representation.

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AI Blends

AI Blends

Easily blend any shot into any environment to create the perfect image.

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Digital Personas

Digital Personas

Create unique personas wearing apparel rendered in exceptional detail, with multiple views and motion.

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Virtual Production

Virtual Production

Change setting, season or lighting instantly. Control the shoot from anywhere with zero travel or permit costs.

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3D Animation

3D Animation

Turn products into interactive 360° visuals that enhance e-commerce engagement and shopper confidence.

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Custom Environments

Custom Environments

Adapt footage for product changes and regional environments.

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AI Video & Motion

AI Video & Motion

Turn existing photography and product assets into dynamic, high-impact video and motion content.

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Creative & Production

Fulfill your complete range of marketing needs all under one roof.

What We Offer

We provide end-to-end creative, production and post-production services for your launches, marketing programs and seasonal campaigns. We can start from scratch or enhance your existing assets. With specialized studio spaces, such as kitchens and automotive settings, we have the ideal environment for your projects. Our teams are equipped to travel worldwide to capture the perfect ambiance for your photography and video needs. We also leverage virtual production to offer even greater flexibility in bringing your vision to life.

Virtual Production

Blending real-world settings with computer-generated elements, delivering cost-efficient, immersive campaigns with low carbon footprints.

Immersive Retail

Elevating the shopping experience through augmented and virtual reality, allowing clients to engage customers in interactive, lifelike product demonstrations and shopping experiences

Global Connections

Bringing our talent, expertise, technology and equipment to the perfectly scoped setting for a particular campaign.

Virtual Shopping

Redefining retail with personalized, interactive virtual stores, empowering clients to showcase products 24/7, provide personalized recommendations, and enhance customer engagement for increased conversions.

3D Animation

Unlocking creative storytelling potential with visually stunning, realistic animations that captivate audiences.

175,000

square feet of specialized studio spaces in Toronto

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What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Showcase

Reimagining Walmart Canada’s seasonal digest for mobile-first shopping

Creative & Production
Retail & Content Strategy

See how SJC partnered with a leading Canadian retailer to drive stronger digital flyer performance through mobile-centric design.

Waking Up a New Kind of Fitness Brand

Creative & Production
Retail & Content Strategy

How SJC helped Canadian Tire launch WA:KE Fitness with inclusive lifestyle content that makes getting active feel approachable and real.

A more magical holiday guide for Pet Valu

Creative & Production
Multi-Channel Marketing
Retail & Content Strategy

Discover how SJC partnered with Pet Valu to transform its Holiday Guide into an interactive, mobile-first experience that drove engagement and brand affinity.