Challenge
Solution
Result
When Hyundai needed to bring a U.S.-produced campaign to the Canadian market, the challenge was clear: how to make the creative feel locally relevant, without the time or budget for a full reshoot.
Using SJC’s AI Worx Custom Environments, we adapted existing assets to reflect a Canadian setting, transforming static imagery into dynamic, market-specific creative.
By combining original production with existing photography, product data and approved environments, AI Worx enabled us to:
- Reimagine the campaign within a Canadian landscape
- Tailor vehicle details, including colour, for local relevance
- Animate static assets into engaging creative
- Deliver quickly and efficiently within budget constraints
The result was a seamless transition from global to local, preserving brand integrity while creating a more authentic connection with Canadian audiences.
“We had limited budget and only existing assets to work with. SJC adapted them for our market by transforming static images into dynamic creative via AI animation, tailoring the vehicle colour and environment for the Canadian market, and delivering the project quickly and efficiently.”
— Nicole Tady, Senior Advertising Production Specialist, Hyundai