To help promote the 150th anniversary of its 501s, Levi’s approached SJC’s branded content arm to produce a custom digital content series on FASHION. 

First up, SJC’s team sent a writer to Levi’s headquarters in San Francisco to learn more about the history behind the 501s and the brand itself. The result: Why Levi’s 501 Is Still the Most Iconic Pair of Jeans.

Next, the team produced how-to educational content: 5 Ways to Build a Timeless Capsule Wardrobe Around Your Denim and Your Ultimate Denim Thrifting Guide.

And for the final piece, the team worked with a fashion and sustainability content creator who’s a big fan of Levi’s and 501s to produce an “as-told-to” style memoir centred around her and her family’s personal history with the denim brand. The article launched on May 20th, annual Levi’s 501 Day. You can read the article here: Why Levi’s 501 Is Still the Most Iconic Pair of Jeans.

Our SJC team also produced TikTok videos to complement each of these articles, which you can check out below. 

@fashionmagazinePeek through some of the oldest jeans ever at Levi’s historic archive in San Francisco.♬ original sound – FASHION

@fashionmagazine @Levis’ iconic 501 jeans turn 150 this year! To celebrate, we’re styling them for every occasion, using items you already have in your closet. Which look is your fave? #levis #levis501 #levispartner #liveinlevis #150yearsof501 ♬ Countless – Official Sound Studio

If you are interested in how SJC can create a custom content program tied to your brand and tailored to our brands’ audiences, get in touch!