SJC Audience+
A first-party data platform that turns Canada's most trusted media brands into precision targeting.
What Is SJC Audience+?
SJC Audience+ is our proprietary data-driven advertising platform, built with Optable. It uses
first-party signals from across our portfolio to
deliver more precise targeting, contextual
alignment, stronger campaign performance
and faster reporting.
Our media brands reach millions of Canadians
each month. Audience+ turns that readership
into seventeen targetable segments, so you can
align your objectives with a broad cross-brand
audience or a niche one, without relying on
third-party cookies.
.png)
%20(2).png){kind=logo}
.png)
.svg)
%20(1).png){kind=logo}
.png)
Digital Scale With
Addressable Precision
45M
monthly available digital impressions globally
25M
monthly available digital
impressions in Canada
10M
addressable impressions
based on first-party user data
Why SJC Audience+
Trusted Reach
Millions of engaged Canadians across iconic brands like Maclean's, Chatelaine and Toronto Life.
Precision Targeting
First-party data powers custom cross-brand audiences, from broad reach down to niche precision.
Performance and ROI
Higher engagement rates and faster reporting help maximize campaign efficiency.
Privacy-First Technology
Built on Optable's secure platform, protecting consumer privacy at
every step. Through a secure data clean room, you can compare your own first-party data against ours without compromising customer privacy.
Five Clusters,
17 Targetable Segments
Every segment blends affinity and in-market behaviour, built from first-party web activity, email engagement, event attendance, magazine subscriptions and social signals.
Home &
Lifestyle
Food & Beverage
Enthusiasts
Home & Garden
Real Estate
Cooking
Family &
Wellness
Family & Parenting
Health & Wellness
Personal Care &
Hygiene
Style &
Shopping
Style & Beauty
Lovers
Shopping, Fashion &
Retail
Money &
Career
Finance & Banking
Business & Careers
Education
Technology &
Electronics
Culture &
Current Affairs
Arts, Culture &
Entertainment
Travel & Tourism
Automotive
News & Politics
Segments can be combined for hyper-targeted campaigns, or built into a fully custom audience for your brand.
Three Ways to Target an Audience
Every segment is built from the same signals, read different ways. Affinity captures who a
consumer is over time; in-market captures what they are doing right now.
Affinity
Consumers who consistently engage with a topic over time: readers, hobbyists and brand
loyalists identified through sustained content and email engagement.
Affinity
Consumers who consistently engage with a topic over time: readers, hobbyists and brand
loyalists identified through sustained content and email engagement.
Affinity
Consumers who consistently engage with a topic over time: readers, hobbyists and brand
loyalists identified through sustained content and email engagement.
Ready to Put These Segments to Work?
Audience+ segments layer onto display and video inventory across all eight SJC brands.