Canadian Business reinvents itself with new portfolio after 93-year legacy

Canadian Business reinvents itself with new portfolio after 93-year legacy

The award-winning media brand celebrates its launch in print and digital; “not your parents’ business magazine.”

The award-winning media brand celebrates its launch in print and digital; “not your parents’ business magazine.”

October 28, 2021
Canadian Business Logo

Canadian Business has proudly announced its bold new vision, unveiling an entirely reimagined publication that carries on the brand’s 93-year legacy while focussing on the future. The new Canadian Business is all about profiling and bringing together innovative leaders who are changing Canada for the better. Increasingly, business executives and founders are not what we previously considered to be the traditional C-Suite norm. Today they represent the gamut of industries; they’re young; they’re mothers; they’re children of immigrants; they’re digital-first. Canadian Business gives these leaders—and those who want to learn from them—the resources, networking opportunities and inspiration to innovate, connect and continue to challenge the status quo.

SJC Media partnered with the award-winning creative direction team at Studio Wyse to create this landmark pivot for the brand. Readers will receive everything from informative service content, engaging longreads and inspiring profiles to exclusive networking opportunities and unique thought leadership that reflects the changing face of business from coast to coast. Here’s a look at what’s inside every issue:

  • THE BRIEF: Focused on innovative ideas and people, The Brief is where you’ll find the news and trends defining the zeitgeist.
  • DESIGN: This photography-forward section includes a shoppable selection of our can’t-live-without items for the home office, a spotlight on an of-the-moment designer and an inside look at a cutting-edge workspace.
  • STRATEGIES: A series of how-tos of brilliant ideas for the workplace, told through a mix of case studies from businesses that have figured out how to do just about everything better.
  • IN-DEPTH STORYTELLING: Longreads created by the country’s best writers and photojournalists.

The first print issue hit newsstands on October 4, 2021 and was also delivered directly to Canadian Business, Maclean’s and Toronto Life subscribers. CB’s print edition will be quarterly to start, with two issues in 2021 and four issues in 2022.

 

Canadian Business Fall 2021 cover

 

The canadianbusiness.com website has also relaunched with a beautiful new design and enhanced user experience, including a CB Talent Board to give businesses the opportunity to be part of curated job listings and reach a core audience to recruit key talent from.

 

Canadian Business homepage

 

“We’re removing the traditional gatekeeping barriers and making business journalism accessible and inspiring to everyone,” says Charlotte Herrold, editor-in-chief, Canadian Business.“From scrappy startup founders to big-bank executives, the new CB is for everyone who wants to do business better.”

 

The new Canadian Business will also come to life through exciting events—virtual and eventually IRL —and its innovative corporate membership program, CB Insider. CB Insiders receive exclusive access to a diverse array of Canadian Business membership benefits and experiences, including discounted tickets to signature events, access to our virtual Masterclass and Fireside Chat series powered by high-profile CEOs, and invitations to quarterly networking nights and thought-leadership salons.

CB was also thrilled to announce the launch of its inaugural New Innovators List in January, in partnership with the Brookfield Institute for Innovation + Entrepreneurship. An evolution of CB’s popular Growth 500 ranking, the New Innovators looks at companies driving innovation in their sector and demonstrating progressive measures of success beyond year-over-year revenue growth, also considering companies’ commitments to sustainability, employee well-being, and diversity and inclusion.
 

“Recognition in the New Innovators List will allow Canadian companies to showcase the important work they are doing to advance product and service offerings in their sector, while also quantifying and giving third-party legitimacy to the progressive, value-led ways they run their business,” says Herrold.

 
The New Innovators will be published in the January 2022 issue of Canadian Business. The companies on the New Innovators List will also be celebrated through Innovators Awards and a multi-day Innovators Summit.

 

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