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Editorial video is an engaging way for brands to promote their sponsorship investments, like this one our Strategic Content Labs (SCL) created for GEICO’s sponsorship of the Casey Mears NASCAR team. The video goes “inside the garage” with driver Casey Mears and crew chief Bootie Barker.

SCL also created a “GEICO presents” instructional video, demonstrating how to change a tire with the NASCAR pit crew. Both videos exemplify SCL’s approach to match the brand and character of the sponsorship for compelling storytelling.