Lysol x Today’s Parent get ready for back to school (Covid-style)
- Client: Lysol
- Campaign: School Hygiene and Healthy Habits
- Services: Custom Content, Branded Content, Digital & Social, Video, Editorial Integration, Media Brands
- Platforms: Web, Print, Magazines
In September 2020, Lysol teamed up with Today’s Parent for an engaging and informative back-to-school print and digital content program. The “School hygiene and healthy habits” campaign includes video, editorial articles with back-to-school tips for parents (e.g., What to pack in your school’s backpack this year”) and even a “Back to School Checklist” included in the September/October issue of Today’s Parent (see below).
The content comes at the intersection of what the Today’s Parent editorial team, its audiences and its Lysol brand partner care about in a back-to-school year unlike any other.